Intelligence Authentic + Marketing

An AI Architecture for Scalable Marketing Optimization

 
NPS scores are a vital measure of how well your products are resonating and satisfying customers. Determining ways to optimize them determines ways to improve your product.

NPS scores are a vital measure of how well your products are resonating and satisfying customers. Determining ways to optimize them determines ways to improve your product.

Challenge

Just as important to developing AI systems for datasets is developing the foundation of successful system to collect data.

Solution

Develop a NPS score optimization system scalable across industries. The critical issue in creating this AI system was not in the machine learning analytics off the bat - it was in collecting data to do so. We succeeded in building the groundwork for this system.

Results

Identified excellent, rich data sources to develop machine learning algorithms optimizing NPS scores

  1. Developed the architecture and component prototypes of data aggregation systems on cloud platforms

  2. Developed a lead generation routine automated by software

  3. Ideation of machine learning applications within the context of NPS optimization